FOR IMMEDIATE RELEASE

May 17, 2011

Mobile Barcode Promotion

The U.S. Postal Service will run a Mobile Barcode Promotion this summer that provides commercial mailers a three percent (3%) discount for mail that includes a mobile barcode inside or on the mailpiece. 

Using mobile barcodes, such as QR Codes, is a great way to integrate direct mail with mobile technology.  The promotion was designed to build awareness of mobile barcodes and demonstrate to mailers how mobile barcodes can increase the value of mail, while blurring the lines between online and offline marketing.

The Mobile Barcode Promotion will run from July 1, 2011 through August 31, 2011.  For more information about the promotion, ways to implement QR Codes on your direct mail, or the programs requirements, click here.

ABOUT FNBR INCORPORATED: 

FNBR is a marketing company located in Tampa, Florida.  FNBR offers mailing lists, database management services, typesetting and graphic design services, printing and bindery services, and complete direct mail services to companies throughout the U.S. and Canada.

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If you would like more information about this topic, contact Dean Hutchison at (813) 988-8148 extension 215.